Jon Shanahan and Devir Kahan and the wedding day breakout
Stryx built cover for men who never bought cover, then placed it by the razors. The founders talk shades, sell through and stigma.
Just launched
The lipstick that looked perfect online and wrong in daylight. The foundation range that ends three shades before yours. We swatch every shade
, blend the blush
on more than one skin tone and wear the perfume
until evening, so you order the right one.
face
lips & eyes
clean beauty
fragrance
From the counter

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- What eight hour wear actually proves about foundation→
- Samantha Cutler on the serious work of makeup for tweens→
- What Amy Liu learned from eczema→
- Jon Shanahan and Devir Kahan and the wedding day breakout→
Launch notes, weekly.
Launches, restocks and the odd sell-out.
Guides for the kit
A practical guide to true foundation matches
For shoppers who swatch often and still leave with the wrong bottle. After reading, matching in daylight, testing wear for eight hours and mixing for seasonal shifts will feel routine.
- Daylight first Store bulbs shift colour, so undertone and depth are read by a window.
- Jaw over hand Three stripes from cheek to neck show which shade disappears.
- Two bottle method Winter and summer shades mixed cover what one bottle cannot.
Free · Read it here or download the PDF
Get a full face from one palette and three crayons
How to hide dark circles without a heavy base
Pick calm makeup for reactive skin with confidence
Choose a red and nude that suit your undertone and routine
Make your fragrance last from morning to evening
Shop refills and sort empties for less waste
The stick stack, decoded in five minutes
The perfume without the panic buy
Eye makeup without the smudge
The long version

What eight hour wear actually proves about foundation

Why does perfume linger longer than its loudest hour?

The case for quieter formulas that suit sensitive skin

Why foundation ranges still stop three shades short




















