The foundation matching guide is out, swatched on twelve skin tones: read the kit guide of the month
Issue 06Autumn 2026
Cover story

Jon Shanahan and Devir Kahan and the wedding day breakout

Stryx built cover for men who never bought cover, then placed it by the razors. The founders talk shades, sell through and stigma.

Read the story → 11 min read
01Featured

Just launched

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02Our take

The lipstick that looked perfect online and wrong in daylight. The foundation range that ends three shades before yours. We swatch every shade , blend the blush on more than one skin tone and wear the perfume until evening, so you order the right one.

About us →
04Kit guides

Guides for the kit

16 pages
Gloss ReportNo. 01True shade matchThe complete guide
PDF + checklist
Kit guide of the month

A practical guide to true foundation matches

For shoppers who swatch often and still leave with the wrong bottle. After reading, matching in daylight, testing wear for eight hours and mixing for seasonal shifts will feel routine.

  • Daylight first Store bulbs shift colour, so undertone and depth are read by a window.
  • Jaw over hand Three stripes from cheek to neck show which shade disappears.
  • Two bottle method Winter and summer shades mixed cover what one bottle cannot.

Free · Read it here or download the PDF

More kit guides
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The restock.

What launched, what sold through and what sat on the shelf, with every new shade swatched before we say a word about it.

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